Feb. 21, 2012; Glendale, AZ, USA; The Phoenix Coyotes logo is projected onto the ice prior to the game against the Los Angeles Kings at Jobing.com Arena. Mandatory Credit: Matt Kartozian-US PRESSWIRE

Making Lemonade Out Of Lemons

It has been years since the Coyotes had this amount of media attention. A third winning season in a row, making the playoffs for the third straight year, winning in the first and second round of the playoffs to advance to the Western Conference finals. Fans showing up at the airport to welcome you back at midnight. Sellouts throughout the playoffs.

Today I am picking up my dry cleaning and the same person whom I have seen for years asked me what is happening with the Coyotes. She’s seen the stickers on my vehicle. Ally said “I hope they don’t go, they need to stay here. I love going to the games, loves sitting in the Cool Zone or the upper bowl I she can see the entire play develop on the ice.” She and her boyfriend go to as many games as they can. I never would have guessed her as a hockey fan.

Without the drama of the past three years and the light at the end of the tunnel in Mr. Greg Jamison, hockey fans would have stayed hidden. They took for granted the team would always be here. The Cardinals have been terrible except for 1 year (thank you Kurt Warner and Jesus) yet no one thinks they will leave. It’s assumed that the professional sports team in your city will always be there. Not anymore.

You want the Coyotes to stay here? Make one phone call. To 480-563-PUCK. Pledge to support the team. Emotionally, physically, and financially. You own a business? Make you plans to have your holiday party in a suite. Business meetings go great over ice. The family that howls together stays together.

All this media attention cannot go to waste. We have to turn this into a positive. Squeeze that lemon into something useful. We owe it to the rest of the fans and Shane.

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