OEL of Sweden: The Next Big Thing In… Underwear!?

Nov 6, 2013; Anaheim, CA, USA; Phoenix Coyotes defenseman Oliver Ekman-Larsson (23) reacts after being called for a penalty against the Anaheim Ducks at Honda Center. The Ducks defeated the Coyotes 5-2. Mandatory Credit: Kirby Lee-USA TODAY Sports

Aside from being a Kings slayer and star defenseman, did you also know Oliver Ekman-Larsson owns his own underwear line?

You may think this is a joke, but hey- in this economy even NHL stars need to diversify.

I knew this kid was a talented hockey player with a bright future ahead of him, but a future fashion icon as well!? Color me impressed.

Of course, like all great designers, he named his brand after himself. That’s rule number 1 in the fashion game… right?

Operating under the name OEL of Sweden, his site offers a variety of designer style underwear in a few different color options.  (I’m partial to the Arizona red boxer briefs myself, but you be the judge.)

They ship world wide and at only $21.85 per pair they’re a steal!

This whole business endeavor just brings up so many questions! Are all of the coyotes now wearing OEL? Does Shane Doan prefer traditional undergarments or has he made the bold transition to a more european cut?

The real question though is- what can’t OEL do!?

Oh, and don’t worry ladies. OEL of Sweden has got you covered as well, with a whole line of fashionable women’s drawers.

Be sure to checkout all OEL of Sweden has to offer both on and off the ice here!

(The site is in Swedish so I would strongly suggest using Google Chrome so you can take advantage of their handy translate feature.)