Howlin' Hockey
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Arizona Coyotes’ Cyber Monday: Buy Or Sell These Players

By Vincent Benedict

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Nov 25, 2016; Glendale, AZ, USA; Arizona Coyotes goalie Mike Smith (41) and right wing Shane Doan (19) celebrate with teammates after beating the Edmonton Oilers 3-2 in a shootout at Gila River Arena. Mandatory Credit: Matt Kartozian-USA TODAY Sports
Nov 25, 2016; Glendale, AZ, USA; Arizona Coyotes goalie Mike Smith (41) and right wing Shane Doan (19) celebrate with teammates after beating the Edmonton Oilers 3-2 in a shootout at Gila River Arena. Mandatory Credit: Matt Kartozian-USA TODAY Sports /

Buy or Sell: Coyotes 2.0 — SELL

Coyotes 2.0 is the “not a slogan” that by definition is still a slogan.

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The Arizona Coyotes sent a letter to fans apologizing for past slogans and mishaps and advertised a changing of the guard to Coyotes 2.0. Well, 20 games in I want an apology, or at least an explanation.

Were the Coyotes marketing staff naive or did they think they were clever for assuming their fans were dumb enough to believe that Coyotes 2.0 wasn’t a slogan?

Was it that last year the Coyotes were version 1.0 and they assumed 2.0 would be an upgrade?

Then this years Coyotes are the Windows Vista of the NHL. There has been no upgrade.

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Maybe wait until we are sure we are going to win a few games before we proclaim Coyotes 3.0, or 2.1, or whatever the next version happens to be.

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