MAX DOMI WITH CONTOUR NEXT
Highlighting Max Domi’s struggle with diabetes and his tough road to even making it to the NHL is genius.
Yes, they are trying to sell a product, but aren’t all ads?
The special part about this ad is that it provides inspiration for any little skater who may struggle with an ailment that makes playing the game they love that much more difficult.
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Domi shows them they don’t have to give up or give in. And that’s why he’s a star.